Thomas Murphy - Pine Shores Real Estate



Posted by Thomas Murphy on 9/29/2013

There are some secrets when it comes to selling a house. There are some things you can do to help your home be more attractive to a buyer. Here are just a few things that often helps buyers sign on the dotted line: 1. A Welcoming Entryway A beautiful entrance is the first thing a buyer sees, remember you never get a second chance at a first impression. 2. Hardwood Floors Hardwood floors have longevity and never go out of style. Buyers don't have to worry about replacing dirty carpets or worry about allergies from pets. 3. Closet Organizers Closet organizers make closets look bigger and buyers love storage. 4. Green Grass

Green grass shows prospective buyers on how the home has been maintained. Buyers are drawn to green spaces with a flat, open lawn.





Posted by Thomas Murphy on 9/1/2013

Video marketing is the wave of the future. They say a picture is worth a thousand words. If that is true how much is a video worth? According to Dr. James McQuivery of Forrester Research a one minute video is worth 1.8 million words.  Imagine being able to convey a 1.8 million word message to a consumer in just 60 seconds. Social media sites like You Tube are allowing real estate professionals the opportunity to create messages and have them go viral all over the internet. One statistic that You Tube likes to tout is that in the very near future 90% of web traffic will be video.  This may or may not be true but what we do know is that buyers and sellers search the internet and are drawn to videos. But what better way to advertise a home for sale than to have the homeowner tell its story. Here are some video marketing ideas that you can do to help your agent sell your home: Give the buyer a personal showing Grab your camera or smartphone and take prospective buyers on a walking tour of your home and go ahead this is your chance to brag. Go on a neighborhood tour Drive or walk through your community pointing out areas of interest like schools, businesses and parks. Get a few video testimonials Bring your camera to the best advertising there is for the area; the neighbors!  Capture video testimonials from friendly neighbors touting why it is such a great place to live.    





Posted by Thomas Murphy on 8/25/2013

Did you know that home sellers that use a real estate professional on average get 16% more in the sale of their home? In rare instances, some people are able to sell their own homes without the services of a real estate agent but for most it is tricky business. Here are a few reasons why you can't sell your own home. 1. A home for sale needs to be in the MLS (multiple listing service). You need to be a licensed real estate broker or  agent to be able to put a home in the MLS. Not having your home in the MLS is problematic, it will be difficult to advertise your home on many home search engines and websites. 2. Many real estate agents won't show homes that are for sale by owner. For a real estate agent it can be difficult to deal directly with a home seller. Agents are used to receiving a commission on the sale and without a written agreement there is no guarantee that the buyer's agent will be compensated for his or her services. Not having the cooperation of local agents significantly limits the pool of potential buyers. 3. Many buyers do not want to deal directly with the seller. Potential buyers usually feel uncomfortable looking at a home if the owner is present.  They will also be less likely to make an offer if they have to negotiate directly with the seller. Real estate agents create a much needed buffer between the seller and the buyer. 4. A real estate transaction is not always easy. Many times there are potential liability issues. Sellers would need to be well schooled in the real estate laws especially surrounding escrow and disclosure requirements.





Posted by Thomas Murphy on 2/24/2013

Garages aren't just for parking cars and storing all of your stuff. The garage could just be the key to selling your home. Homeowners don't typically think of putting much effort in the garage when preparing a home for sale. Investing a little time and effort into staging your garage could just be the difference from for sale to sold. Follow these quick and easy steps to a garage home buyers dream of. 1. Get organized. Everyone loves storage. Show off your garage and make it a selling point. One of the best ways to showcase your garage is an organized place where buyers can picture their things. Shelves, bins and storage closets are available at any local hardware store. When your garage looks spacious and organized it is more appealing and may even result in the buyer feeling like they are gaining square footage. 2. Light it Up Lighting can make all the difference. Replace dangling, plain bulbs with fixtures or strip lighting. Adding an eight-foot fluorescent light strip can turn your garage from dark and dreary to open and inviting. 3. Finishing Touches Garages that have appealing floors and walls go a long way in the buyer's eyes. Concrete garage floors can be coated with an epoxy resin-based paint or rubber mats and tiles. This hides spills and makes cleaning a lot easier. Don't forget the walls. Adding sheetrock makes a very clean surface and makes the garage feel more like a finished space. The sheetrock can also be painted to create a warmer atmosphere. 4. Properly working doors There is nothing worse than a garage door in disrepair. Garage door openers should be quiet and have safety mechanisms in place. Have the garage doors evaluated by the garage door company that installed it or sometimes all it needs is a good oil job to lubricate it.





Posted by Thomas Murphy on 1/6/2013

1. Basing the asking price on needs or emotion rather than market value. Many times sellers base their pricing on how much they paid for or invested in their home. This can be an expensive mistake. If your home is not priced competitively, buyers will reject it in favor of other larger homes for the same price. At the same time, the buyers who should be looking at your house will not see it because it is priced over their heads. The result is increased market time, and even when the price is eventually lowered, the buyers are wary because "nobody wants to buy real estate that nobody else wants". The result is low priced offers and an unwillingness to negotiate. Every seller wants to realize as much money as possible from the sale, but a listing priced too high often eventually sells for less than market value. An accurate market evaluation is the first step in determining a competitive listing price. 2. Failing to "Showcase" the home. A property that is not clean or well-maintained is a red flag for the buyer. It is an indication that there may be hidden defects that will result in increased cost of ownership. Sellers who fail to make necessary repairs, which don't “spruce up” the house inside and out, and fail to keep it clean and neat, chase away buyers as fast as REALTORS® can bring them. Buyers are poor judges of the cost of repairs, and always build in a large margin for error when offering on such a property. Sellers are always better off doing the work themselves ahead of time. 3. Over-improving the home prior to selling. Sellers often unwittingly spend thousands of dollars doing the wrong upgrades to their home prior to attempting to sell in the mistaken belief that they will recoup this cost. If you are upgrading your home for your personal enjoyment - fine. But if you are thinking of selling, you should be aware that only certain upgrades to real estate are cost effective. Always consult with your REALTOR® BEFORE committing to upgrading your home. 4. Choosing the wrong REALTOR® or choosing for the wrong reasons. Many homeowners list with the real estate agent who tells them the highest price. You need to choose an experienced agent with the best marketing plan to sell your home. In the real estate business, an agent with many successfully closed transactions usually costs the same as someone who is inexperienced. That experience could mean a higher price at the negotiating table, selling in less time, and with a minimum amount of hassles. 5. Using the "Hard Sell" during showings. Buying a home is an emotional decision. Buyers like to "try on" a house and see if it is comfortable for them. It is difficult for them to do if you follow them around pointing out every improvement that you made. Good REALTORS® let the buyers discover the home on their own, pointing out only features they are sure are important to them. Overselling loses many sales. If buyers think they are paying for features that are not particularly important to them personally, they will reject the home in favor of a less expensive home without the features. 6. Failing to take the first offer seriously. Often sellers believe that the first offer received will be one of many to come. There is a tendency to not take it seriously, and to hold out for a higher price. This is especially true if the offer comes in soon after the home is placed on the market. Experienced REALTORS® know that more often than not the first buyer ends up being the best buyer, and many, many sellers have had to accept far less money than the initial offer later in the selling process. Real estate is most saleable early in the marketing period, and the amount buyers are willing to pay diminishes with the length of time a property has been on the market. Many sellers would give anything to find that prospective buyer who made the first, and ONLY, offer. 7. Not knowing your rights and obligations. The contract you sign to sell your property is a complex and legally binding document. An improperly written contract can allow the purchaser to void the sale, or cost you thousands of unnecessary dollars. Have an experienced REALTOR® who knows the "ins and outs" fully explain the contract you are about to sign. 8. Failure to effectively market the property. Good marketing opens the door that exposes real estate to the marketplace. It means distinguishing your home from hundreds of others on the market. It also means selling the benefits, as well as the features. The right REALTOR® will employ a wide variety of marketing activities, emphasizing the ones believed to work best for your home.