Thomas Murphy - Pine Shores Real Estate



Posted by Thomas Murphy on 12/15/2013

The internet and the evolution of social media have forever changed the way marketers do business and this includes real estate. If you are considering selling your home you need a real estate proessional who understands the need for extensive online marketing. When looking to test a real estate professionals internet marketing ask some of these questions: Do you have a website? There are 245,203,319 internet users in the United States, that is 78.1 % of the population. According to the National Association of Realtors, 88% of homebuyers shopped online for a home. Do you have a mobile website that is enabled for iPhone, iPad and Android devices? 4.8 billion people now own mobile phones. Just 4.2 billion own a toothbrush. Do you have a blog? Social media sites and blogs reach 80% of all U.S. internet users. Do you have a Facebook business page? Facebook is the most important social media lead generation tool for b2c marketers with 77% saying they had had acquired a customer through Facebook. Do you market on Twitter? There are now roughly 100 million active Twitter users (those who log in at least once per day). Do you have a You Tube channel? YouTube has 490 million users worldwide (unique visitors per month). It generates an estimated 92 billion page views each month. The average user spends an average of 25 minutes on the site each time they visit. Do you share information on LinkedIn? There are over 57 million users on LinkedIn in the United States. You need a real estate professional who leverages all of these outlets to market your home.





Posted by Thomas Murphy on 12/8/2013

Have you ever thought of selling your home on your own? If so, you may want to think again. It is not just the expense, time and legal issues you will have to worry about you also need to worry about getting a buyer. According to the National Association of Realtors, ninety percent of all real estate transactions happen with the help of a real estate professional. Why? Besides the legal challenges of representing yourself in a sale, buyers just don't trust the homeowner when it comes to selling a home. Real estate professionals have a legal and ethical obligation to disclose defects in the home. Buyers know that it is impossible to remain unbiased when selling your own home. Often times buyers who attempt to buy from an unrepresented seller will only try to deduct the commission from the home price in the negotiation process. According to the National Association of Realtors, sellers who use a real estate professional actually net 16% more in the sale of their home.  





Posted by Thomas Murphy on 11/24/2013

If foreclosure is looming you may feel helpless. It is possible to still sell your home and avoid foreclosure. You must sell it quickly and that is not always easy. Here are some tips to get aggressive, and get your home sold fast. Price it right! Don't try to squeak out the extra dollar price the home aggressively among the competition. This often means pricing the house low. You are trying to sell the home as fast as possible so every last dollar isn't worth it at this point. Make sure to get real about what your home is worth. A Comparative Market Analysis (CMA) will outline properties similar to yours that have that recently sold, are pending and are currently on the market. Some experts suggest going 10% below that last sold price in your neighborhood. Communicate with your lender. You will need to get the go ahead from your lender on how low you can go. If you owe more than your home is worth complete a short sale application with your lender. Ask your lender to give you some indication of how low a sale price they will accept. Selling your home quickly and avoiding the black mark of foreclosure on your credit report is the goal. It may be hard to accept thousands less than what you paid for your home but you will be better off in the long run.





Posted by Thomas Murphy on 9/29/2013

There are some secrets when it comes to selling a house. There are some things you can do to help your home be more attractive to a buyer. Here are just a few things that often helps buyers sign on the dotted line: 1. A Welcoming Entryway A beautiful entrance is the first thing a buyer sees, remember you never get a second chance at a first impression. 2. Hardwood Floors Hardwood floors have longevity and never go out of style. Buyers don't have to worry about replacing dirty carpets or worry about allergies from pets. 3. Closet Organizers Closet organizers make closets look bigger and buyers love storage. 4. Green Grass

Green grass shows prospective buyers on how the home has been maintained. Buyers are drawn to green spaces with a flat, open lawn.





Posted by Thomas Murphy on 9/1/2013

Video marketing is the wave of the future. They say a picture is worth a thousand words. If that is true how much is a video worth? According to Dr. James McQuivery of Forrester Research a one minute video is worth 1.8 million words.  Imagine being able to convey a 1.8 million word message to a consumer in just 60 seconds. Social media sites like You Tube are allowing real estate professionals the opportunity to create messages and have them go viral all over the internet. One statistic that You Tube likes to tout is that in the very near future 90% of web traffic will be video.  This may or may not be true but what we do know is that buyers and sellers search the internet and are drawn to videos. But what better way to advertise a home for sale than to have the homeowner tell its story. Here are some video marketing ideas that you can do to help your agent sell your home: Give the buyer a personal showing Grab your camera or smartphone and take prospective buyers on a walking tour of your home and go ahead this is your chance to brag. Go on a neighborhood tour Drive or walk through your community pointing out areas of interest like schools, businesses and parks. Get a few video testimonials Bring your camera to the best advertising there is for the area; the neighbors!  Capture video testimonials from friendly neighbors touting why it is such a great place to live.