Thomas Murphy - Pine Shores Real Estate



Posted by Thomas Murphy on 8/24/2014

There is truth in the  popular saying, “A picture is worth a thousand words”.  A picture reveals details in a way that words cannot describe. In the real estate business, we rely on photography to showcase the best features of the homes we are seeking to sell. Without quality pictures, it will be difficult for potential clients to imagine the home as words alone would be insufficient. In a recent survey, 80% of buyers searched for homes on the internet with approximately 25% purchasing the property they found. This confirms the important role pictures play  in attracting a buyer.  Here are a few tips on taking and selecting the best pictures to advertise your home. The best time to take pictures of the exterior of the home is in the afternoon when the sky is clear blue and the sun is shining. For interior shots, turn on the lights or use a camera with a flash. This adds the correct color balance, making the room look brighter. Take as many shots as possible of each side of the exterior of your house as prospective buyers want to see more than just the front view. Your interior photos should include each room of the house, even the bathrooms, laundry room, and basement.  Be sure to highlight added features such as a swimming pool, patio, fire place, or gym .  Taking several pictures of each room, at different angles, will help ensure you capture the shot that best compliments each area of your home. Getting a clear, quality  shot is very important. Stage each room in a way that compliments its size, and character.  Remove extra furniture, and clutter that might obscure the beauty of the area.  Always pay close attention to the details, critique each picture from the view point of the potential buyer. After the photo shoot, select the best pictures and crop as needed.  Your professional real estate agent will then take the time to review the pictures with you and advise on which ones to display on the listing sheet.  Your agent will know which shots best compliment your home and will help it sell.  Always keep in mind it is the pictures of your home that will attract a buyer and inspire them to seek more details.





Posted by Thomas Murphy on 9/1/2013

Video marketing is the wave of the future. They say a picture is worth a thousand words. If that is true how much is a video worth? According to Dr. James McQuivery of Forrester Research a one minute video is worth 1.8 million words.  Imagine being able to convey a 1.8 million word message to a consumer in just 60 seconds. Social media sites like You Tube are allowing real estate professionals the opportunity to create messages and have them go viral all over the internet. One statistic that You Tube likes to tout is that in the very near future 90% of web traffic will be video.  This may or may not be true but what we do know is that buyers and sellers search the internet and are drawn to videos. But what better way to advertise a home for sale than to have the homeowner tell its story. Here are some video marketing ideas that you can do to help your agent sell your home: Give the buyer a personal showing Grab your camera or smartphone and take prospective buyers on a walking tour of your home and go ahead this is your chance to brag. Go on a neighborhood tour Drive or walk through your community pointing out areas of interest like schools, businesses and parks. Get a few video testimonials Bring your camera to the best advertising there is for the area; the neighbors!  Capture video testimonials from friendly neighbors touting why it is such a great place to live.